Will Elon Musk’s Increasing Political Ambitions Help or Hurt X?

Amid Elon Musk’s move into politics, which has seen him take up an influential advisory role within the...

How Will Trump’s Second Term Impact Social Media Companies?

With Donald Trump set to return to the White House for another term, what will that mean for...

The Declining Brand Value of Twitter/X [Infographic]

So, this may be the best time to post this, or the worst, given the broader state of...

X Shares 2025 Events Calendar for Marketers

Have you mapped out your 2025 content strategy yet? This will help. This week, X has released its...

Grok Adds Voice Mode as Downloads Ramp Up

xAI’s latest Grok update seems to be going well, with downloads of the standalone Grok app rising 10X...

X Adds ‘Pinch to Zoom’ for Video

This is a handy update for X (formerly Twitter) users. You can now pinch to zoom in on...

Social Platforms Are Running Disruptive Promotions for Their Own Products

It’s beginning to look a lot like Christmas, and for the first time, the major social platforms are...

X Makes Its Grok AI Chatbot Available to All Users

The wait is over, with all X users now able to access Elon’s non-woke “Grok” AI chatbot, which...

X Rolls Out In-Stream Labels for Parody and Fan Accounts

After testing them out over the last few weeks, X has now officially launched its new “Parody” account...

X Updates Terms of Service to More Explicitly Cover AI Training Permissions

You may have seen a pop-up on X this week informing you of a change to its Terms...

X Experiments With Free Access to Its Grok AI Chatbot

It looks like X is set to make a bigger push on its Grok AI chatbot, with a...

X Improves the Speed of Community Notes Being Displayed

X is looking to increase the turnaround time for Community Notes, with a new initiative that will see...

X Communities: The Complete Guide to Building and Managing Thriving Digital Communities

X Communities represent one of the most powerful yet underutilized features on the platform formerly known as Twitter....

Musk’s Newfound Political Influence Could Spark Financial Turnaround for X

While the perception of Elon Musk’s X project has shifted since the U.S. election, in which Musk helped...

X Looks Set to Partner With Persona on ID Confirmation for Payments

So it seems that X’s current “verification” system won’t be good enough for its upcoming payments offering, with...

xAI Acquires Text-To-Video AI Project Hotshot

Elon Musk’s AI startup has made its first acquisition, with video generation project Hotshot announcing that xAI has...

X Launches Labels for Parody and Fan Accounts

The platform formerly known as Twitter is rolling out new labels for parody and fan accounts, in order...

X Shares Holiday Shopping Engagement Stats

X has shared some new insights into holiday shopping engagement in the app, as it expands its push...

X Users Can Now Activate Side-Swiping Likes and Replies In-Stream

It seems like X has decided to take a more cautious approach with its plan to phase out...

X Shares Latest Info on Content Removals and Government Requests

X has shared its second Transparency Report, showing all of the enforcement actions that it took in the...

Twitter Engagement Guide

Boost your Twitter presence with strategies for crafting engaging tweets, leveraging hashtags, and building a loyal following. Explore how brands and individuals use the platform for real-time updates, customer support, and thought leadership. Stay relevant by adopting trends that amplify your voice.