Research Suggests Threads Is Driving More Engagement Than X

While it may not be for everyone, Meta’s Twitter-clone Threads is clearly onto something. The app is now...

Meta and X Announce AI Data Center Expansions

The focus on generative artificial intelligence (AI) continues to drive big investment from the major players, with both Meta...

X Offers Ad Credit Matching to Shopify Merchants

Hey, remember a few months back when reports suggested that X was on track to post a major...

Is X Really Seeing a Mass Exodus of Users Post-Election?

There’s been a lot of discussion post-election about a “mass exodus” of users from X, with reportedly record...

Meta’s Past Experiences Cast Doubt on Musk’s ‘Everything App’ Plan

Here’s the thing about Elon Musk’s grand mission to convert X into an “everything app”, centered around payments...

X Is Set To Come Under More Scrutiny in Europe

X could be facing new penalties in Europe, with EU investigators now exploring whether the Elon Musk-owned platform...

X Updates Requirements for Creator Revenue Share Program

X has made another change to the engagement requirements for its creator revenue share program, with the platform...

Grok Adds Voice Mode as Downloads Ramp Up

xAI’s latest Grok update seems to be going well, with downloads of the standalone Grok app rising 10X...

X Rolls Out Updates to Its Grok AI Chatbot

X continues to roll out updates to its Grok AI chatbot, which it recently made available for free...

X Tests File Attachments for DMs

X users may soon get more DM functionality, with the capacity to attach files to DMs currently in...

Reports Find Community Notes Is Failing To Address Misinformation on X

Yeah, this is not a great endorsement of X’s Community Notes crowd-sourced moderation approach. A day after announcing...

X Shares Holiday Marketing Tips [Infographic]

Is X part of your holiday marketing plans? The platform formerly known as Twitter has gone through some...

X Adds ‘NFL Portal’ To Encourage Sports Engagement

Given the popularity of sports discussion in the app, this is a clever move for X. The platform...

X Is Considering Removing Time Markers on Posts in the Main Feed

UPDATE: An X user claims that this report is based on false information that they shared with Fortune....

Data Shows That X Premium Take-up Is Growing

While it still seems like X’s push to make people pay to use the app is never actually...

X Adds ‘Moment of Death’ Form To Violent Content Policy

This is a bit morbid, and a little onerous of X, considering the circumstances. Over the weekend, X...

X Adds Feed Sorting Options for Communities

X has rolled out its latest update for Communities, providing you with more options to sort posts within...

X Updates Ad Platform To Optimize Performance for SMBs

While ad creation efficiency would be one of the reasons why advertisers have moved away from X, I’m...

X Adds Follower Versus Non-Follower Engagement Data

X has added a new element to its updated analytics, which now shows you how many followers versus...

Will Elon Musk’s Increasing Political Ambitions Help or Hurt X?

Amid Elon Musk’s move into politics, which has seen him take up an influential advisory role within the...

Twitter Engagement Guide

Boost your Twitter presence with strategies for crafting engaging tweets, leveraging hashtags, and building a loyal following. Explore how brands and individuals use the platform for real-time updates, customer support, and thought leadership. Stay relevant by adopting trends that amplify your voice.