X Makes Communities Posts More Visible to Nonmembers in the App

X has announced some new updates for its topic-based communities which will drive more exposure for community posts....

EU Commission Confirms That X Doesn’t Qualify as Key Business Platform

This is sort of a win for X, but sort of not. Today, the European Commission has confirmed...

Research Suggests Threads Is Driving More Engagement Than X

While it may not be for everyone, Meta’s Twitter-clone Threads is clearly onto something. The app is now...

X Shares 2025 Events Calendar for Marketers

Have you mapped out your 2025 content strategy yet? This will help. This week, X has released its...

Data Shows That X Premium Take-up Is Growing

While it still seems like X’s push to make people pay to use the app is never actually...

X Provides Usage Insights and Ad Tips for ‘Q5’

It has been a tough year for X on the revenue front, with reports suggesting that the company’s...

X Is Considering Removing Time Markers on Posts in the Main Feed

UPDATE: An X user claims that this report is based on false information that they shared with Fortune....

X Withdraws Payment Processor Application in New York

It seems that Elon Musk’s plan to convert X into an “everything app” has taken a step back,...

The Declining Brand Value of Twitter/X [Infographic]

So, this may be the best time to post this, or the worst, given the broader state of...

X Offers Ad Credit Matching to Shopify Merchants

Hey, remember a few months back when reports suggested that X was on track to post a major...

X Offers Trip To Mars in March Madness Competition

So, this is something. Today, X has announced a March Madness “Bracket Challenge”, in partnership with Uber Eats,...

X Shares Holiday Marketing Tips [Infographic]

Is X part of your holiday marketing plans? The platform formerly known as Twitter has gone through some...

X Updates Ad Platform To Optimize Performance for SMBs

While ad creation efficiency would be one of the reasons why advertisers have moved away from X, I’m...

X Rolls Out Updates to Its Grok AI Chatbot

X continues to roll out updates to its Grok AI chatbot, which it recently made available for free...

If Trump Loses the Election, X Will Also Lose out Big Time

I’ve been working on my predictions for social media in 2025, but there’s one particularly timely prognostication among...

X Adds ‘NFL Portal’ To Encourage Sports Engagement

Given the popularity of sports discussion in the app, this is a clever move for X. The platform...

X Adds Feed Sorting Options for Communities

X has rolled out its latest update for Communities, providing you with more options to sort posts within...

New Insights Suggest X Is Struggling To Make Money

While the public backlash against Elon Musk’s X project has been significant, particularly in the wake of the...

X Rolls Out In-Stream Labels for Parody and Fan Accounts

After testing them out over the last few weeks, X has now officially launched its new “Parody” account...

Report Finds Community Notes Fail To Address Proven Misinformation on X

With Meta launching the first stage of its rollout of Community Notes, which will replace third-party fact-checkers, and...
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X Users Can Now Activate Side-Swiping Likes and Replies In-Stream

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