X Adds Follower Versus Non-Follower Engagement Data

X has added a new element to its updated analytics, which now shows you how many followers versus...

Data Show X Continues To Lose EU Users

X is still losing users in Europe, while it’s also, apparently, losing moderators as well, according to its...

X Updates Ad Platform To Optimize Performance for SMBs

While ad creation efficiency would be one of the reasons why advertisers have moved away from X, I’m...

EU Commission Confirms That X Doesn’t Qualify as Key Business Platform

This is sort of a win for X, but sort of not. Today, the European Commission has confirmed...

X Shares New Data on Gen Z Users

Looking to connect with Gen Z? Then X is the platform to you. That’s according to X’s latest...

X Improves the Speed of Community Notes Being Displayed

X is looking to increase the turnaround time for Community Notes, with a new initiative that will see...

X Updates Terms of Service to More Explicitly Cover AI Training Permissions

You may have seen a pop-up on X this week informing you of a change to its Terms...

X Withdraws Payment Processor Application in New York

It seems that Elon Musk’s plan to convert X into an “everything app” has taken a step back,...

New Insights Suggest X Is Struggling To Make Money

While the public backlash against Elon Musk’s X project has been significant, particularly in the wake of the...

X Users Can Now Activate Side-Swiping Likes and Replies In-Stream

It seems like X has decided to take a more cautious approach with its plan to phase out...

X Adds Feed Sorting Options for Communities

X has rolled out its latest update for Communities, providing you with more options to sort posts within...

Will Elon Musk’s Interest in German Politics End up Harming X?

Of all of his political targets, and criticisms of the leadership of different nations, Elon Musk’s recent criticism...

Study Finds the Majority of Community Notes Are Never Displayed on X

Yeah, I’m not sure that Community Notes is going to be the misinformation-addressing solution that Mark Zuckerberg and...

X Adds New Elements to Its Grok AI Chatbot

X is adding some more elements to its Grok AI chatbot as it continues to push Grok as...

X Shares Holiday Marketing Tips [Infographic]

Is X part of your holiday marketing plans? The platform formerly known as Twitter has gone through some...

Psychology of Influence on Twitter: Using Behavioral Triggers for Maximum Reach and Engagement

The intersection of psychology and social media represents one of the most fascinating and consequential developments in digital...

Data Shows That X Premium Take-up Is Growing

While it still seems like X’s push to make people pay to use the app is never actually...

X Opens Merch Store To Sell Branded Clothing

The wait is over, you can now buy your own X merchandise, so that you can display your...

X Adds ‘NFL Portal’ To Encourage Sports Engagement

Given the popularity of sports discussion in the app, this is a clever move for X. The platform...

Report Finds Community Notes Fail To Address Proven Misinformation on X

With Meta launching the first stage of its rollout of Community Notes, which will replace third-party fact-checkers, and...

Twitter Engagement Guide

Boost your Twitter presence with strategies for crafting engaging tweets, leveraging hashtags, and building a loyal following. Explore how brands and individuals use the platform for real-time updates, customer support, and thought leadership. Stay relevant by adopting trends that amplify your voice.