Research Suggests Threads Is Driving More Engagement Than X

While it may not be for everyone, Meta’s Twitter-clone Threads is clearly onto something. The app is now...

X Launches Labels for Parody and Fan Accounts

The platform formerly known as Twitter is rolling out new labels for parody and fan accounts, in order...

Will Elon Musk’s Interest in German Politics End up Harming X?

Of all of his political targets, and criticisms of the leadership of different nations, Elon Musk’s recent criticism...

X Adds ‘Pinch to Zoom’ for Video

This is a handy update for X (formerly Twitter) users. You can now pinch to zoom in on...

X Tests Dedicated Video Tab in Lower Function Bar

X looks to be close to launching a new button along the bottom function bar of the app,...

X Offers Ad Credit Matching to Shopify Merchants

Hey, remember a few months back when reports suggested that X was on track to post a major...

How Will Trump’s Second Term Impact Social Media Companies?

With Donald Trump set to return to the White House for another term, what will that mean for...

Is X Really Seeing a Mass Exodus of Users Post-Election?

There’s been a lot of discussion post-election about a “mass exodus” of users from X, with reportedly record...

xAI Acquires Text-To-Video AI Project Hotshot

Elon Musk’s AI startup has made its first acquisition, with video generation project Hotshot announcing that xAI has...

X Makes Communities Posts More Visible to Nonmembers in the App

X has announced some new updates for its topic-based communities which will drive more exposure for community posts....

X’s Dealings on Information Requests Show Clear Bias Towards Musk Allies

X under Elon Musk continues to decline, both as a real-time news feed, and a free speech app,...

X Improves the Speed of Community Notes Being Displayed

X is looking to increase the turnaround time for Community Notes, with a new initiative that will see...

X Adds New Elements to Its Grok AI Chatbot

X is adding some more elements to its Grok AI chatbot as it continues to push Grok as...

Meta and X Announce AI Data Center Expansions

The focus on generative artificial intelligence (AI) continues to drive big investment from the major players, with both Meta...

X Increases Its API Access Fees

X has increased the price of its API access once again, which will make it even harder for...

26 Predictions for Social Media Marketing in 2025

It’s coming to that time of the year again, when all the pundits and experts start pumping out...

X Adds ‘NFL Portal’ To Encourage Sports Engagement

Given the popularity of sports discussion in the app, this is a clever move for X. The platform...

X Announces Expanded Content Partnership With the NBA

As it continues to develop its slate of original content, X has announced a renewal of its partnership...

Grok Adds Voice Mode as Downloads Ramp Up

xAI’s latest Grok update seems to be going well, with downloads of the standalone Grok app rising 10X...

Musk’s Newfound Political Influence Could Spark Financial Turnaround for X

While the perception of Elon Musk’s X project has shifted since the U.S. election, in which Musk helped...

Twitter Engagement Guide

Boost your Twitter presence with strategies for crafting engaging tweets, leveraging hashtags, and building a loyal following. Explore how brands and individuals use the platform for real-time updates, customer support, and thought leadership. Stay relevant by adopting trends that amplify your voice.