X Experiments With Free Access to Its Grok AI Chatbot

It looks like X is set to make a bigger push on its Grok AI chatbot, with a...

Is X Really Seeing a Mass Exodus of Users Post-Election?

There’s been a lot of discussion post-election about a “mass exodus” of users from X, with reportedly record...

X Communities: The Complete Guide to Building and Managing Thriving Digital Communities

X Communities represent one of the most powerful yet underutilized features on the platform formerly known as Twitter....

X Adds New AI Elements to Power Ad Performance

Along with the release of its latest Grok 3 AI model, X has also announced two new automated...

The Declining Brand Value of Twitter/X [Infographic]

So, this may be the best time to post this, or the worst, given the broader state of...

X Experiments With Upvotes and Downvotes on Posts

It seems that X is considering another UI update, this time focused on the Like icon, which may...

X Provides Usage Insights and Ad Tips for ‘Q5’

It has been a tough year for X on the revenue front, with reports suggesting that the company’s...

X Adds Feed Sorting Options for Communities

X has rolled out its latest update for Communities, providing you with more options to sort posts within...

X Considers Charging All New Users to Sign-up to the App

UPDATE: X owner Elon Musk says that X is not planning to charge all users. With X set...

X Updates Ad Platform To Optimize Performance for SMBs

While ad creation efficiency would be one of the reasons why advertisers have moved away from X, I’m...

Psychology of Influence on Twitter: Using Behavioral Triggers for Maximum Reach and Engagement

The intersection of psychology and social media represents one of the most fascinating and consequential developments in digital...

X Adds Follower Versus Non-Follower Engagement Data

X has added a new element to its updated analytics, which now shows you how many followers versus...

X Touts Record High Usage on Election Day

The U.S. election is over, with former President Donald Trump winning a second term in office after a...

X Makes Communities Posts More Visible to Nonmembers in the App

X has announced some new updates for its topic-based communities which will drive more exposure for community posts....

X Withdraws Payment Processor Application in New York

It seems that Elon Musk’s plan to convert X into an “everything app” has taken a step back,...

X’s Dealings on Information Requests Show Clear Bias Towards Musk Allies

X under Elon Musk continues to decline, both as a real-time news feed, and a free speech app,...

X Makes Its Grok AI Chatbot Available to All Users

The wait is over, with all X users now able to access Elon’s non-woke “Grok” AI chatbot, which...

Meta and X Announce AI Data Center Expansions

The focus on generative artificial intelligence (AI) continues to drive big investment from the major players, with both Meta...

EU Commission Confirms That X Doesn’t Qualify as Key Business Platform

This is sort of a win for X, but sort of not. Today, the European Commission has confirmed...

X Announces Expanded Content Partnership With the NBA

As it continues to develop its slate of original content, X has announced a renewal of its partnership...

Twitter Engagement Guide

Boost your Twitter presence with strategies for crafting engaging tweets, leveraging hashtags, and building a loyal following. Explore how brands and individuals use the platform for real-time updates, customer support, and thought leadership. Stay relevant by adopting trends that amplify your voice.