X Offers Ad Credit Matching to Shopify Merchants

Hey, remember a few months back when reports suggested that X was on track to post a major...

X Rolls Out Updates to Its Grok AI Chatbot

X continues to roll out updates to its Grok AI chatbot, which it recently made available for free...

X Launches Labels for Parody and Fan Accounts

The platform formerly known as Twitter is rolling out new labels for parody and fan accounts, in order...

Data Shows That X Premium Take-up Is Growing

While it still seems like X’s push to make people pay to use the app is never actually...

X Shares Holiday Shopping Engagement Stats

X has shared some new insights into holiday shopping engagement in the app, as it expands its push...

New Insights Suggest X Is Struggling To Make Money

While the public backlash against Elon Musk’s X project has been significant, particularly in the wake of the...

Musk’s Newfound Political Influence Could Spark Financial Turnaround for X

While the perception of Elon Musk’s X project has shifted since the U.S. election, in which Musk helped...

X Communities: The Complete Guide to Building and Managing Thriving Digital Communities

X Communities represent one of the most powerful yet underutilized features on the platform formerly known as Twitter....

X Shares Holiday Marketing Tips [Infographic]

Is X part of your holiday marketing plans? The platform formerly known as Twitter has gone through some...

Where Each of the Big Social Platform Stands on External Links

There’s been a lot of discussion of late over link penalties, and which social platforms penalize links in...

X Adds ‘Pinch to Zoom’ for Video

This is a handy update for X (formerly Twitter) users. You can now pinch to zoom in on...

X’s Dealings on Information Requests Show Clear Bias Towards Musk Allies

X under Elon Musk continues to decline, both as a real-time news feed, and a free speech app,...

X Updates Terms of Service to More Explicitly Cover AI Training Permissions

You may have seen a pop-up on X this week informing you of a change to its Terms...

X Adds Follower Versus Non-Follower Engagement Data

X has added a new element to its updated analytics, which now shows you how many followers versus...

X Plans to Launch ‘Money’ in Limited Form This Year

While Elon Musk’s plan to convert X into a payments hub, from which many expanded functions will arise,...

X Updates Ad Platform To Optimize Performance for SMBs

While ad creation efficiency would be one of the reasons why advertisers have moved away from X, I’m...

X Touts Record High Usage on Election Day

The U.S. election is over, with former President Donald Trump winning a second term in office after a...

X Adds ‘Moment of Death’ Form To Violent Content Policy

This is a bit morbid, and a little onerous of X, considering the circumstances. Over the weekend, X...

X Increases Premium+ Price by 30%

Despite X Premium (formerly Twitter Blue) failing to catch on the way that Elon Musk had hoped, the...

Research Suggests Threads Is Driving More Engagement Than X

While it may not be for everyone, Meta’s Twitter-clone Threads is clearly onto something. The app is now...

Twitter Engagement Guide

Boost your Twitter presence with strategies for crafting engaging tweets, leveraging hashtags, and building a loyal following. Explore how brands and individuals use the platform for real-time updates, customer support, and thought leadership. Stay relevant by adopting trends that amplify your voice.