X Experiments With Free Access to Its Grok AI Chatbot

It looks like X is set to make a bigger push on its Grok AI chatbot, with a...

X Announces Expanded Content Partnership With the NBA

As it continues to develop its slate of original content, X has announced a renewal of its partnership...

Musk’s Newfound Political Influence Could Spark Financial Turnaround for X

While the perception of Elon Musk’s X project has shifted since the U.S. election, in which Musk helped...

Reports Find Community Notes Is Failing To Address Misinformation on X

Yeah, this is not a great endorsement of X’s Community Notes crowd-sourced moderation approach. A day after announcing...

X Touts Record High Usage on Election Day

The U.S. election is over, with former President Donald Trump winning a second term in office after a...

X Tests File Attachments for DMs

X users may soon get more DM functionality, with the capacity to attach files to DMs currently in...

X Adds New Elements to Its Grok AI Chatbot

X is adding some more elements to its Grok AI chatbot as it continues to push Grok as...

26 Predictions for Social Media Marketing in 2025

It’s coming to that time of the year again, when all the pundits and experts start pumping out...

X Shares 2025 Events Calendar for Marketers

Have you mapped out your 2025 content strategy yet? This will help. This week, X has released its...

X Considers Charging All New Users to Sign-up to the App

UPDATE: X owner Elon Musk says that X is not planning to charge all users. With X set...

X Users Can Now Activate Side-Swiping Likes and Replies In-Stream

It seems like X has decided to take a more cautious approach with its plan to phase out...

X Shares Latest Info on Content Removals and Government Requests

X has shared its second Transparency Report, showing all of the enforcement actions that it took in the...

X Increases Premium+ Price by 30%

Despite X Premium (formerly Twitter Blue) failing to catch on the way that Elon Musk had hoped, the...

Is X Really Seeing a Mass Exodus of Users Post-Election?

There’s been a lot of discussion post-election about a “mass exodus” of users from X, with reportedly record...

X Improves the Speed of Community Notes Being Displayed

X is looking to increase the turnaround time for Community Notes, with a new initiative that will see...

X Adds ‘Pinch to Zoom’ for Video

This is a handy update for X (formerly Twitter) users. You can now pinch to zoom in on...

Research Suggests Threads Is Driving More Engagement Than X

While it may not be for everyone, Meta’s Twitter-clone Threads is clearly onto something. The app is now...

X Experiments With Upvotes and Downvotes on Posts

It seems that X is considering another UI update, this time focused on the Like icon, which may...

Will Elon Musk’s Increasing Political Ambitions Help or Hurt X?

Amid Elon Musk’s move into politics, which has seen him take up an influential advisory role within the...

Meta’s Past Experiences Cast Doubt on Musk’s ‘Everything App’ Plan

Here’s the thing about Elon Musk’s grand mission to convert X into an “everything app”, centered around payments...

Twitter Engagement Guide

Boost your Twitter presence with strategies for crafting engaging tweets, leveraging hashtags, and building a loyal following. Explore how brands and individuals use the platform for real-time updates, customer support, and thought leadership. Stay relevant by adopting trends that amplify your voice.