Meta and X Announce AI Data Center Expansions

The focus on generative artificial intelligence (AI) continues to drive big investment from the major players, with both Meta...

Research Suggests Threads Is Driving More Engagement Than X

While it may not be for everyone, Meta’s Twitter-clone Threads is clearly onto something. The app is now...

X Suffers Major DDoS Attack as Backlash Against Elon Musk Grows

Honestly, I do resent Elon Musk’s increasing political ties, not because of who or what he may believe...

X Tests File Attachments for DMs

X users may soon get more DM functionality, with the capacity to attach files to DMs currently in...

X Updates Requirements for Creator Revenue Share Program

X has made another change to the engagement requirements for its creator revenue share program, with the platform...

Social Platforms Are Running Disruptive Promotions for Their Own Products

It’s beginning to look a lot like Christmas, and for the first time, the major social platforms are...

Study Finds the Majority of Community Notes Are Never Displayed on X

Yeah, I’m not sure that Community Notes is going to be the misinformation-addressing solution that Mark Zuckerberg and...

X Provides Usage Insights and Ad Tips for ‘Q5’

It has been a tough year for X on the revenue front, with reports suggesting that the company’s...

If Trump Loses the Election, X Will Also Lose out Big Time

I’ve been working on my predictions for social media in 2025, but there’s one particularly timely prognostication among...

Psychology of Influence on Twitter: Using Behavioral Triggers for Maximum Reach and Engagement

The intersection of psychology and social media represents one of the most fascinating and consequential developments in digital...

Musk’s Newfound Political Influence Could Spark Financial Turnaround for X

While the perception of Elon Musk’s X project has shifted since the U.S. election, in which Musk helped...

X Launches Dedicated Video Tab in the US

After testing it out for over a year, X has now launched its new, dedicated video tab in...

X Announces Expanded Content Partnership With the NBA

As it continues to develop its slate of original content, X has announced a renewal of its partnership...

X Adds ‘Pinch to Zoom’ for Video

This is a handy update for X (formerly Twitter) users. You can now pinch to zoom in on...

X Adds Follower Versus Non-Follower Engagement Data

X has added a new element to its updated analytics, which now shows you how many followers versus...

X Makes Communities Posts More Visible to Nonmembers in the App

X has announced some new updates for its topic-based communities which will drive more exposure for community posts....

X’s Dealings on Information Requests Show Clear Bias Towards Musk Allies

X under Elon Musk continues to decline, both as a real-time news feed, and a free speech app,...

Report Finds Community Notes Fail To Address Proven Misinformation on X

With Meta launching the first stage of its rollout of Community Notes, which will replace third-party fact-checkers, and...

Will Elon Musk’s Increasing Political Ambitions Help or Hurt X?

Amid Elon Musk’s move into politics, which has seen him take up an influential advisory role within the...

X Says In-Stream Payments Are Coming ‘Later This Year’

Despite not reaching Elon Musk’s original target for a 2024 launch, X is now moving ahead with its...

Twitter Engagement Guide

Boost your Twitter presence with strategies for crafting engaging tweets, leveraging hashtags, and building a loyal following. Explore how brands and individuals use the platform for real-time updates, customer support, and thought leadership. Stay relevant by adopting trends that amplify your voice.