The Declining Brand Value of Twitter/X [Infographic]

So, this may be the best time to post this, or the worst, given the broader state of...

X Updates Terms of Service to More Explicitly Cover AI Training Permissions

You may have seen a pop-up on X this week informing you of a change to its Terms...

Meta’s Past Experiences Cast Doubt on Musk’s ‘Everything App’ Plan

Here’s the thing about Elon Musk’s grand mission to convert X into an “everything app”, centered around payments...

X Adds ‘NFL Portal’ To Encourage Sports Engagement

Given the popularity of sports discussion in the app, this is a clever move for X. The platform...

X Tests Dedicated Video Tab in Lower Function Bar

X looks to be close to launching a new button along the bottom function bar of the app,...

xAI Acquires Text-To-Video AI Project Hotshot

Elon Musk’s AI startup has made its first acquisition, with video generation project Hotshot announcing that xAI has...

X Rolls Out Updates to Its Grok AI Chatbot

X continues to roll out updates to its Grok AI chatbot, which it recently made available for free...

X Adds New AI Elements to Power Ad Performance

Along with the release of its latest Grok 3 AI model, X has also announced two new automated...

X Makes Its Grok AI Chatbot Available to All Users

The wait is over, with all X users now able to access Elon’s non-woke “Grok” AI chatbot, which...

X Rolls Out In-Stream Labels for Parody and Fan Accounts

After testing them out over the last few weeks, X has now officially launched its new “Parody” account...

Where Each of the Big Social Platform Stands on External Links

There’s been a lot of discussion of late over link penalties, and which social platforms penalize links in...

X Communities: The Complete Guide to Building and Managing Thriving Digital Communities

X Communities represent one of the most powerful yet underutilized features on the platform formerly known as Twitter....

X Shares Latest Info on Content Removals and Government Requests

X has shared its second Transparency Report, showing all of the enforcement actions that it took in the...

X Tests File Attachments for DMs

X users may soon get more DM functionality, with the capacity to attach files to DMs currently in...

X Announces Expanded Content Partnership With the NBA

As it continues to develop its slate of original content, X has announced a renewal of its partnership...

X Expands Access to Its Powerful ‘Radar’ Keyword Analytics Option

While X’s Premium offerings have been enough to entice a significant number of users to start paying for...

X Users Can Now Activate Side-Swiping Likes and Replies In-Stream

It seems like X has decided to take a more cautious approach with its plan to phase out...

EU Commission Confirms That X Doesn’t Qualify as Key Business Platform

This is sort of a win for X, but sort of not. Today, the European Commission has confirmed...

Report Finds Community Notes Fail To Address Proven Misinformation on X

With Meta launching the first stage of its rollout of Community Notes, which will replace third-party fact-checkers, and...

X Increases Its API Access Fees

X has increased the price of its API access once again, which will make it even harder for...

Twitter Engagement Guide

Boost your Twitter presence with strategies for crafting engaging tweets, leveraging hashtags, and building a loyal following. Explore how brands and individuals use the platform for real-time updates, customer support, and thought leadership. Stay relevant by adopting trends that amplify your voice.