X Shares 2025 Events Calendar for Marketers

Have you mapped out your 2025 content strategy yet? This will help. This week, X has released its...

How Will Trump’s Second Term Impact Social Media Companies?

With Donald Trump set to return to the White House for another term, what will that mean for...

X Tests Dedicated Video Tab in Lower Function Bar

X looks to be close to launching a new button along the bottom function bar of the app,...

X Is Considering Removing Time Markers on Posts in the Main Feed

UPDATE: An X user claims that this report is based on false information that they shared with Fortune....

Grok Adds Voice Mode as Downloads Ramp Up

xAI’s latest Grok update seems to be going well, with downloads of the standalone Grok app rising 10X...

Is X Really Seeing a Mass Exodus of Users Post-Election?

There’s been a lot of discussion post-election about a “mass exodus” of users from X, with reportedly record...

X Considers Charging All New Users to Sign-up to the App

UPDATE: X owner Elon Musk says that X is not planning to charge all users. With X set...

X Increases Premium+ Price by 30%

Despite X Premium (formerly Twitter Blue) failing to catch on the way that Elon Musk had hoped, the...

X Updates Requirements for Creator Revenue Share Program

X has made another change to the engagement requirements for its creator revenue share program, with the platform...

X Updates Ad Platform To Optimize Performance for SMBs

While ad creation efficiency would be one of the reasons why advertisers have moved away from X, I’m...

X Adds Follower Versus Non-Follower Engagement Data

X has added a new element to its updated analytics, which now shows you how many followers versus...

X Opens Merch Store To Sell Branded Clothing

The wait is over, you can now buy your own X merchandise, so that you can display your...

X Users Can Now Activate Side-Swiping Likes and Replies In-Stream

It seems like X has decided to take a more cautious approach with its plan to phase out...

X Touts Record High Usage on Election Day

The U.S. election is over, with former President Donald Trump winning a second term in office after a...

X Shares Holiday Marketing Tips [Infographic]

Is X part of your holiday marketing plans? The platform formerly known as Twitter has gone through some...

X Flags Coming Algorithm Update to Focus On Entertaining Content

This seems like shift in direction from Elon Musk. After constantly posting about the impending collapse of society,...

Data Show X Continues To Lose EU Users

X is still losing users in Europe, while it’s also, apparently, losing moderators as well, according to its...

If Trump Loses the Election, X Will Also Lose out Big Time

I’ve been working on my predictions for social media in 2025, but there’s one particularly timely prognostication among...

X Says In-Stream Payments Are Coming ‘Later This Year’

Despite not reaching Elon Musk’s original target for a 2024 launch, X is now moving ahead with its...

X Offers Ad Credit Matching to Shopify Merchants

Hey, remember a few months back when reports suggested that X was on track to post a major...

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