X Adds ‘NFL Portal’ To Encourage Sports Engagement

Given the popularity of sports discussion in the app, this is a clever move for X. The platform...

X Updates Terms of Service to More Explicitly Cover AI Training Permissions

You may have seen a pop-up on X this week informing you of a change to its Terms...

X Expands Access to Its Powerful ‘Radar’ Keyword Analytics Option

While X’s Premium offerings have been enough to entice a significant number of users to start paying for...

X Is Considering Removing Time Markers on Posts in the Main Feed

UPDATE: An X user claims that this report is based on false information that they shared with Fortune....

EU Commission Confirms That X Doesn’t Qualify as Key Business Platform

This is sort of a win for X, but sort of not. Today, the European Commission has confirmed...

X Opens Merch Store To Sell Branded Clothing

The wait is over, you can now buy your own X merchandise, so that you can display your...

X Shares Holiday Shopping Engagement Stats

X has shared some new insights into holiday shopping engagement in the app, as it expands its push...

X Adds New AI Elements to Power Ad Performance

Along with the release of its latest Grok 3 AI model, X has also announced two new automated...

Data Show X Continues To Lose EU Users

X is still losing users in Europe, while it’s also, apparently, losing moderators as well, according to its...

X Is Set To Come Under More Scrutiny in Europe

X could be facing new penalties in Europe, with EU investigators now exploring whether the Elon Musk-owned platform...

X Considers Charging All New Users to Sign-up to the App

UPDATE: X owner Elon Musk says that X is not planning to charge all users. With X set...

If Trump Loses the Election, X Will Also Lose out Big Time

I’ve been working on my predictions for social media in 2025, but there’s one particularly timely prognostication among...

Social Platforms Are Running Disruptive Promotions for Their Own Products

It’s beginning to look a lot like Christmas, and for the first time, the major social platforms are...

X Users Can Now Activate Side-Swiping Likes and Replies In-Stream

It seems like X has decided to take a more cautious approach with its plan to phase out...

New Insights Suggest X Is Struggling To Make Money

While the public backlash against Elon Musk’s X project has been significant, particularly in the wake of the...

X Increases Premium+ Price by 30%

Despite X Premium (formerly Twitter Blue) failing to catch on the way that Elon Musk had hoped, the...

Where Each of the Big Social Platform Stands on External Links

There’s been a lot of discussion of late over link penalties, and which social platforms penalize links in...

X Offers Ad Credit Matching to Shopify Merchants

Hey, remember a few months back when reports suggested that X was on track to post a major...

X Tests Dedicated Video Tab in Lower Function Bar

X looks to be close to launching a new button along the bottom function bar of the app,...

X Shares 2025 Events Calendar for Marketers

Have you mapped out your 2025 content strategy yet? This will help. This week, X has released its...

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