Is X Really Seeing a Mass Exodus of Users Post-Election?

There’s been a lot of discussion post-election about a “mass exodus” of users from X, with reportedly record...

26 Predictions for Social Media Marketing in 2025

It’s coming to that time of the year again, when all the pundits and experts start pumping out...

xAI Lanches Grok 3 AI Model To Compete With Industry Leaders

X has announced the launch of its latest AI model, with Grok 3, which was reportedly trained on...

X Increases Its API Access Fees

X has increased the price of its API access once again, which will make it even harder for...

X Provides Usage Insights and Ad Tips for ‘Q5’

It has been a tough year for X on the revenue front, with reports suggesting that the company’s...

X’s Dealings on Information Requests Show Clear Bias Towards Musk Allies

X under Elon Musk continues to decline, both as a real-time news feed, and a free speech app,...

The Declining Brand Value of Twitter/X [Infographic]

So, this may be the best time to post this, or the worst, given the broader state of...

Where Each of the Big Social Platform Stands on External Links

There’s been a lot of discussion of late over link penalties, and which social platforms penalize links in...

How Will Trump’s Second Term Impact Social Media Companies?

With Donald Trump set to return to the White House for another term, what will that mean for...

Social Platforms Are Running Disruptive Promotions for Their Own Products

It’s beginning to look a lot like Christmas, and for the first time, the major social platforms are...

X Shares 2025 Events Calendar for Marketers

Have you mapped out your 2025 content strategy yet? This will help. This week, X has released its...

X Launches Dedicated Video Tab in the US

After testing it out for over a year, X has now launched its new, dedicated video tab in...

X Adds ‘NFL Portal’ To Encourage Sports Engagement

Given the popularity of sports discussion in the app, this is a clever move for X. The platform...

If Trump Loses the Election, X Will Also Lose out Big Time

I’ve been working on my predictions for social media in 2025, but there’s one particularly timely prognostication among...

New Insights Suggest X Is Struggling To Make Money

While the public backlash against Elon Musk’s X project has been significant, particularly in the wake of the...

Data Shows That X Premium Take-up Is Growing

While it still seems like X’s push to make people pay to use the app is never actually...

X Looks Set to Partner With Persona on ID Confirmation for Payments

So it seems that X’s current “verification” system won’t be good enough for its upcoming payments offering, with...

X Touts Record High Usage on Election Day

The U.S. election is over, with former President Donald Trump winning a second term in office after a...

Will Elon Musk’s Increasing Political Ambitions Help or Hurt X?

Amid Elon Musk’s move into politics, which has seen him take up an influential advisory role within the...

Meta and X Announce AI Data Center Expansions

The focus on generative artificial intelligence (AI) continues to drive big investment from the major players, with both Meta...

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