X Offers Ad Credit Matching to Shopify Merchants

Hey, remember a few months back when reports suggested that X was on track to post a major...

X Offers Trip To Mars in March Madness Competition

So, this is something. Today, X has announced a March Madness “Bracket Challenge”, in partnership with Uber Eats,...

26 Predictions for Social Media Marketing in 2025

It’s coming to that time of the year again, when all the pundits and experts start pumping out...

X Adds ‘Moment of Death’ Form To Violent Content Policy

This is a bit morbid, and a little onerous of X, considering the circumstances. Over the weekend, X...

X Moves to the Next Stage of Diluting the Power of Blocking

X is moving closer to removing the block functionality, which it’s been exploring for over a year, ever...

X Shares Holiday Marketing Tips [Infographic]

Is X part of your holiday marketing plans? The platform formerly known as Twitter has gone through some...

How Will Trump’s Second Term Impact Social Media Companies?

With Donald Trump set to return to the White House for another term, what will that mean for...

X Adds New AI Elements to Power Ad Performance

Along with the release of its latest Grok 3 AI model, X has also announced two new automated...

X Plans to Launch ‘Money’ in Limited Form This Year

While Elon Musk’s plan to convert X into a payments hub, from which many expanded functions will arise,...

Where Each of the Big Social Platform Stands on External Links

There’s been a lot of discussion of late over link penalties, and which social platforms penalize links in...

Reports Find Community Notes Is Failing To Address Misinformation on X

Yeah, this is not a great endorsement of X’s Community Notes crowd-sourced moderation approach. A day after announcing...

X Looks Set to Partner With Persona on ID Confirmation for Payments

So it seems that X’s current “verification” system won’t be good enough for its upcoming payments offering, with...

Research Suggests Threads Is Driving More Engagement Than X

While it may not be for everyone, Meta’s Twitter-clone Threads is clearly onto something. The app is now...

X Threads Mastery: Advanced Strategies for Maximum Engagement

The evolution of social media conversation has reached a pivotal moment with the introduction of X Threads, transforming...

X Shares New Data on Gen Z Users

Looking to connect with Gen Z? Then X is the platform to you. That’s according to X’s latest...

X Is Considering Removing Time Markers on Posts in the Main Feed

UPDATE: An X user claims that this report is based on false information that they shared with Fortune....

X Makes Its Grok AI Chatbot Available to All Users

The wait is over, with all X users now able to access Elon’s non-woke “Grok” AI chatbot, which...

X Makes Communities Posts More Visible to Nonmembers in the App

X has announced some new updates for its topic-based communities which will drive more exposure for community posts....

Meta and X Announce AI Data Center Expansions

The focus on generative artificial intelligence (AI) continues to drive big investment from the major players, with both Meta...

X Users Can Now Activate Side-Swiping Likes and Replies In-Stream

It seems like X has decided to take a more cautious approach with its plan to phase out...

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